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Cost
Estimated Revenue
The increase in sales could be attributed to the increase in attitudinal and behavioral loyalty, stemming from greater brand resonance. From the proposed tactics, we believe Zara will be able to acquire new customers and retain its existing customers.
01
Estimated cost
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Weighing costs against revenues, we believe that Zara should go ahead with the proposed tactics and stay observant about consumers' reactions to the changes.
Brand Value
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