COMPETITOR ANALYSIS
Male, Female, Kids
Fast Fashion (up-to-the minute trending wear produced in weeks)
Designer style at non-designer prices
Male, Female
Trendy and practical wear
~70% Basic and ~30% Dressy
Male, Female, Kids
Urban casual wear
Fashionable and practical designs
Mass-tige
(Luxury for the mass)
Mass-tige
(Luxury for the mass)
Value-for-money
Exclusive Distribution:
7 Retail Outlets, only in town
Selective Distribution:
4 Departmental Stores,
8 Retail Outlets, both town and neighbourhood
Exclusive Distribution:
2 Retail Outlets, only in town
Website
Print advertisement
Celebrities Endorsement (e.g. Penelope Cruz)
Manifolding shows with designers
Website
Print advertisement
Collaboration with renowned designers (e.g. Stella McCartney, Karl Lagerfield)
Website
Window display
Store location as marketing strategy
(No campaigns, advertising,
celebrity endorsement)
Consistent black and white theme
Product
Price
Distribution
Promotion
