PATRICIA KOH
'Value Seeking Newly-wed' An accountant who prefers bright colours & embroidery in her dresses.
Name: Patricia Koh
Alias: The Value Seeking Newly-wed
Age: 25
Hobbies/ Interests: Shopping, Pool, Swimming
Occupation: Self-employed
Education: NTU Bachelor Degree in Accountancy
Family: Parents, 1 brother
Mode of transportation: Train, bus
Favorite fashion brands: Zara, Mango, ASOS, Salvatore Ferragamo (shoes)
Personal style: Embroidered, laced shift dresses and blouses
Average expenditure on shopping per month: $200
Stage of life: I’m currently embarking on my personal career now as I didn’t like the life as an auditor previously. I just completed my solemnization ceremony last December and am living with my in-laws now. I am planning for my wedding banquet and honeymoon sometime later this year and also saving up for a flat.
Brand relationship: Compartmentalized friendship
Wardrobe Assessment
Daily Necessities
I started using Zara when I entered Polytechnic at 19. After observing the outfits of office ladies, I found Zara clothes to be sophisticated and fashionable, yet suitable for formal occasions. I continued using Zara upon finding out about its casual range, TRF, which is suitable for me as a teen then. My overall experience with Zara is positive and they offer satisfactory customer service. They have a good line of clothing except that it may at times be on the pricey side. Hence I usually purchase during sales. This means that their items may not be suitable for the masses and hence I typically do not recommend Zara to everyone (NPS: 6). The other thing about Zara is that they do not attempt to differentiate themselves from other brands, which may be why some people do not see the value in Zara.
1. People who wear Zara are versatile.
2. If Zara were a person, he/she would be a fashionista.
