I first began using Zara when I was 17, mostly for formal dinners and weddings. From then on, I continued wearing Zara apparels, mostly shirts. I like how Zara provides trendy designs at reasonable prices. Additionally, it is well organized as the new season items are separated from the sales items. However, I feel that it can improve on its customer service as there are usually too little staff. I purchase Zara items once or twice a year, depending on the season. My sister, a shopaholic, has always been the one introducing me to fashion. The likeliness of me recommending Zara to my friends or colleagues will probably be 7 as I feel that the experience is somewhat transactional – good products but lacking in customer intimacy. (NPS: 7)