'Chic Office Lady' A banker who looks for design and quality in fashion.
MAY WONG
INDIVIDUAL ANALYSIS
1. Personality traits
May is a young and organized woman, who has been married for two years. She is very particular about neatness and the layout of her home. This was observed at her home where she will actually feel uncomfortable when her household items are out of place.
She has a penchant for home décor and fashion. This can be seen from her walk-in wardrobe, where it is organized according to color and type. She frequently browses through magazines, fashion blogs to draw inspiration and utilizes social media to update herself with the latest fashion. At the same time, recommendations from family and close friends usually influence the products that she purchases.
2. Dressing and shopping style
Her choices of brands are diverse ranging from established brands, online shops to even cult brands like the following: Stussy, Supreme, Commes des Garcons. She is a believer of creating one’s own fashion statement and enjoys spending time exploring different fashion updates. Hence, the way that May dresses is seen as edgy, trendy and refreshing. Although she is mostly dressed in corporate wear due to her occupation, May is still daring with her get up especially during weekends from the way she accessorizes herself to make something simple look chic on certain days (as seen from her ‘outfit of the days’).
3. Daily activities
Besides spending her time at work, May also values quality time with her husband and family. Therefore, she goes back to her parents’ place every week and goes on frequent dates with her husband. May usually looks for restaurants that serve good food and are suitable for relaxing and chilling out. Despite her love for food, she doesn’t forget to maintain her diet and makes a conscious effort to go to the gym to work out. This is probably due to her constant updates with celebrities such as Miranda Kerr and several Korean stars via her Instagram newsfeed that serves as an inspiration to achieve a ‘hot bod’.
4. Brand relationships
May truly appreciates what Zara has to offer to her – exclusivity, quality and innovative designs that are up to date. As an office lady, many may feel restricted by the clothes they are permitted to wear. However, May feels that Zara has opened up options for her with their good range of clothing line that are suitable depictions of her own fashion values. Therefore, it is also very likely for her to recommend Zara to friends and family who might be looking out for stylish clothing. While May has had a very positive experience with Zara so far, the brand is not able to establish a committed relationship with her. Especially since her fashion choices vary widely, it will be very easy for her to switch brands if Zara’s distinctiveness is not prominent enough. Hence, it can be concluded that her relationship with Zara is that of a Best Friendship.
