STEPHANIE CHING
'Sophisticated Fashionista' A student who loves brands such as Lipsy, Zara & Miss Selfridge.
INDIVIDUAL ANALYSIS
1. Personality traits
Stephanie is a sophisticated, cultured lady who has a penchant for fashion and keeps up with fashion trends by browsing through magazines and fashion sites over the Internet. She is able and willing to spend on big-ticketed items as indulgence. She enjoys high tea sessions at The Line and TWG as well as purchase items from Massimo Dutti and Balenciaga.
Stephanie is meticulous as she invests a significant amount of time and effort in planning for her trips. She will research and assess the quality of various hotels and restaurants then come up with a detailed itinerary. She believes in being well prepared and seeks to gain perspectives from her environment.
2. Dressing and shopping style
Stephanie is self-conscious and places a high priority on looking presentable, hence, she will ensure that she dresses appropriately for the occasion and puts on makeup before she goes out. She also goes for regular manicure and haircut sessions, as she believes it is important to look well groomed from head to toe.
She has a diverse fashion choice, wearing from basics to clothes with details. Her choice of brands are also diverse ranging from established brands like Balenciaga and Tory Burch to online shops like ASOS and high street fashion brands like Motel Rocks and Forever 21.
3. Daily activities
Besides spending time in school, Stephanie also spends time with her family and boyfriend as can be seen from the number of meals she has with them. She likes to go to established places that serve her quality food like TWG and The Line while exploring new places that have a relaxed vibe such as Club Street Social.
4. Brand relationships
Stephanie has a long-term relationship with Zara, dating back to her childhood days where she started out wearing Zara Kids line of clothes. Her mother may have influenced her since young but she has stayed committed to the brand even up till today by purchasing clothes from their Women’s line. She feels that the brand is in line with what she desires in clothes – quality, stylish, variety and by extension, reflects part of who she is and her fashion values.
On a whole, Stephanie has had a very positive experience thus far and will most definitely recommend Zara to any of her friends looking for clothes. Stephanie’s positive experiences with the brand as well as her belief about the brand’s superior quality and reliability indicates the strong bond and intimacy she has with the brand. Although she has a diverse fashion choice and buys from other brands, Stephanie is committed to Zara and has been buying its clothes over the years. Therefore, we can establish that her relationship with Zara is that of a Committed Partnership.
