Name: Stephanie Ching
Alias: The Sophisticated Fashionista
Age: 22
Hobbies/ Interests: Dance, Read, Travel
Occupation: Undergraduate student
Highest Education: A Levels
Family: Parents, 1 sister
Mode of transportation: Car, bus, train, taxi
Favourite fashion brands: Zara, Miss Selfridge, Massimo Dutti, Lipsy, Motel Rocks
Personal style: Dependent on mood (favours embellishments and prints)
Average expenditure on shopping per month: $200-$300
Stage of life: I'm currently studying Banking and Finance but don't feel the motivation, I'd prefer a non-finance sector for a long-term job.
Brand Relationship: Committed Partnership
Wardrobe Assessment
Daily necessities
'Sophisticated Fashionista' A student who loves brands such as Lipsy, Zara & Miss Selfridge.
STEPHANIE CHING
1. People who wear Zara are particular about the quality of clothes they wear.
2. If Zara were a person, he/ she would be someone who’s an elegant middle-aged woman with a keen eye for detail and highly demanding in terms of quality of lifestyle. She will not compromise and accept second best.
My first experience with Zara was during my childhood days as I started using it since I was 11 years old. My mother would buy clothes for me from Zara’s children line. I feel that I was probably influenced to start using Zara because my mother has always been buying her clothes from this brand so she started me off with Zara’s children’s clothes. I have always continued using Zara mainly because of the good quality of products as well as its up-to-date designs. Even up till today, I would buy at least one or two items a month from Zara. On average I would buy an item once a fortnight. The items I buy can range from a simple basic top to a dressier blouse. My overall experience with Zara is a positive one and I would most definitely recommend Zara to anyone (NPS: 10).
