VANESSA FUERTE
'Fun-loving Career Woman ' A marketing manager who looks for dark and classic style with fun details.
INDIVIDUAL ANALYSIS
1. Personality traits
Vanessa is extremely smart and savvy. She is clear about her priorities and works hard for it. She is passionate about marketing so she has started her own marketing blog to log her marketing insights. Despite her hectic work schedule, she also spends time to do her homework and assignments for her Masters degree. Even though she likes socializing, she is also very independent and somewhat individualistic. For example, she prefers to shop alone and would sometimes eat her meals alone but would also go out to hang out with some friends from work.
2. Dressing and shopping style
Her lifestyle is typical of a working adult and though she has to dress formally to work every day, she seeks to add some vibrancy in terms of colors and details to her outfits as an expression of her fun-loving character. She pursues sleekness and style in her dressing. She wants to keep the fun element yet maintaining some sophistication and conservativeness. She will, however, not sacrifice comfort for fashion. On days that she doesn’t work, she likes to be comfortable in her own skin and be hassle-free. Unless there is an event on the weekends, she would prefer to dress simply while maintaining her feminine style.
In terms of shopping, she is rather rational, as she takes time to consider a purchase before she buys. She believes products are vehicles of expression and she would choose sparkling over mineral water as it is a symbol of flair. Additionally, she buys branded goods such as Zara, Banana Republic and Nine West because she trusts brand is a promise for quality.
3. Daily activities
Even though she has a busy schedule of work and studies, she tries to remain active by working out and indulge in extra activities such as dancing and kickboxing. She also likes to use the computer a lot for reading blogs and articles on marketing. She likes spending time with her husband but due to clashing work schedules, she spends most of her time alone. On special dates, she would visit countries in the region with her husband.
4. Brand relationships
Vanessa shares a Best Friendship with Zara. She really likes the design and cut of Zara’s apparels and how it always flatter her body shape nicely. She values the quality and she would not hesitate to buy the exact same design a second time if it wears out over time. She has done so for a blazer she loves. Zara is always in her consideration set because of their trendy and sophisticated designs. She likes that Zara offers clothes that are distinct, sleek and has fun details. The Zara style is very similar to her style; this is reflected in her description of Zara if it were a person which was a very close description of herself. However she is steps away from sharing a committed partnership with Zara as Zara is not irreplaceable. She has quite a few fashion brands which she likes and if Zara is unavailable, there are always other brands to go to.
