Name: Vanessa Fuerte
Alias: The Fun-loving Career Woman
Age: 29
Hobbies/ Interests: Computer-related activities, Reading, Marketing Blogs, Running, Hair styling
Occupation: Marketing Manager (Hospitality)
Education: Bachelor Degree
Family: Parents, Step-parents, 6 Siblings, Husband
Mode of transportation: Train, Taxi
Favourite fashion brands: Banana Republic, Nine West
Personal style: Comfortable, fashionable, fun details, dark colours (for slimmer image), sophisticated, conservative, classic
Average expenditure on shopping per month: $300
Stage of life: I just got married recently and am also left with 5 more months before I complete my Masters course. I also see myself climbing up the career ladder.
Relationship with brand: Best friendship
Wardrobe Assessment
Daily necessities
'Fun-loving Career Woman' A marketing manager who looks for dark and classic style with fun details.
VANESSA FUERTE
1. People who wear Zara are sophisticated, feminine and successful.
2. If Zara were a person, he/ she would be someone who’s a European, tall and slender woman who has a bright career ahead of her and aspires to be greater. She owns her life and lives it to the fullest. She feels free inside. She may be a career woman but dresses unapologetically feminine. She likes to push new heights and tests old rules.
I started noticing Zara only after coming to Singapore and I’ve been visiting the stores occasionally for about 2 years now. I chanced upon it as it is easily found in the central area of Singapore. Zara attracted me with the design, fit and style of their apparels and I like the fact that it fits my body shape perfectly. I visit the store from time to time to browse through attires that are suitable for work and leisure. I will normally buy the same design again if the first piece gets worn out. My experience with Zara has been positive thus far and I might recommend this brand to friends if asked (NPS: 8).
